How Online Casinos Are Embracing Social Gaming

There’s no question that the online casino industry, especially the phenomenal American iGaming scene, is in full swing. Not showing any signs of stopping and slowing down, today’s online casinos continue to take it up a notch with a seemingly perfect relationship with technology and a growing third party, social media.

With so many companies and traditional gamers turning more to the Internet to meet their gaming needs, it is no wonder that online gaming took off like a rocket. When you mix that with the evergrowing social media scene, the stage becomes set for social gaming in the form of social casinos. With social gaming here to stay, discover in this guide how more online casinos are embracing the social gaming revolution.

  1. Why Social Media and Casinos Are a Perfect Match

Ever since Facebook launched in the mid-2000s, the social media revolution went into high gear. While MySpace predates Facebook, it didn’t have the pull and dynamic of Facebook. With more and more people having more reasons to go online, more people began investing in the Internet. A new industry developed before our eyes, with people devoting more time to social media than to traditional mediums like television.

With the social media industry in full bloom, including the rise of YouTube in the 2010s, an unlikely partnership emerged on the horizon with the rise of legal American online casinos. In 2012, Delaware forever shook up the world by becoming the first American state to legalize online casinos, and it has been a non-stop rollercoaster with online casinos.

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Although new social media mediums like Twitter, now known as X, and YouTube grew into their own, the marriage between social media and online casinos wasn’t there. However, in 2020, during the COVID-19 shutdown, as more people were forced to stay home, a greater connection between online casinos began to form. It was during this time that disgruntled casino players began flocking to online casinos to get their casino game fix.

Beyond 2020, to keep up with the demand for online casinos, social casinos began springing up. Already having the winning formula for online video game contests, the first wave of social casinos solidified the unbreakable relationship between social media and social casinos.

  1. How Online Casinos Are Adapting to Social Gaming

The question is better put is how aren’t online casinos not adapting to social gaming. While online casinos still let their members play the solo games, it is clear that the current trend is to game and play among friends. These are the top-tier ways that today’s social casinos continue to adapt and integrate social gaming and media.

  1. Integration of Social Media Logins

While social casinos still let members register the traditional way and log in with an email and a password, the new trend is to do so with social media. Social gaming sites like Zula and Mega Bonanza Casino support creating new accounts with social media profiles like Facebook, Google, and X. With that in place, the top social casinos also allow their members to log in with social media profiles too.

  1. Including Social Media with the Promotions
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Social casinos are in style because of their super-friendly and abundant daily promotions. However, it is also now commonplace to involve the social media experience with the promotions. Beyond receiving free coins for logging in daily, social casino members can continue picking up free gold and even sweepstakes coins to participate on the site’s official social media pages. Just giving a shout-out or finishing a mini-task is enough to receive precious gold coins.

  1. Using Social Media as the New Customer Service

Social Media plays an amazing role in maintaining customer service at today’s social casinos. Sometimes, live chat or phone support is unavailable, so getting the help you need from other like-minded players and members can get other members back on the winning track.

  1. The Future Is Here: Social Media Meets Online Casinos

As the new wave of social casinos continues to come online, they continue to use social media platforms like TikTok and YouTube to better market their games and bonuses. As new social media platforms come online, look for new ways to integrate them to make social gaming much easier and more popular.

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